Swarovski has appointed acclaimed actor Rashmika Mandanna as its brand ambassador for India, marking a strategic move to deepen the brand’s retail presence and cultural relevance in one of its key markets.

With a strong pan-India fanbase and a distinctive presence across film and digital platforms, Rashmika brings a youthful energy and contemporary charm that align seamlessly with Swarovski’s ethos of joyful extravagance and modern glamour.

Recognised for her blockbuster performances and relatable persona, Rashmika is seen as one of India’s most influential style icons today. Her association with Swarovski aims to resonate with the aspirations of a new generation of Indian consumers-those who seek elegance, individuality, and confidence in their fashion choices.

Nasr Sleiman, General Manager, Swarovski India, Southeast Asia, and Middle East, commented:

“Rashmika mirrors the evolving identity of the Indian consumer – bold, expressive, and authentic. Her appointment underlines Swarovski’s commitment to connecting with the vibrant and diverse culture of India as we expand our footprint in the country.”

Expressing her excitement, Rashmika Mandanna said:

“Swarovski is more than just jewelry; it’s a feeling of empowerment and elegance. I’ve always admired how the brand blends timeless style with modern expression. I’m honoured to represent Swarovski in India and look forward to inspiring others to embrace their sparkle.”

This partnership marks a new chapter in Swarovski’s journey to connect with the Indian audience through glamour, creativity, and self-expression.