AnyMind Group, a BPaaS (Business-Process-as-a-Service) company specialising in marketing, e-commerce, and digital transformation, has integrated Model Context Protocol (MCP) into its influencer marketing platform AnyTag, ushering in a new era of agentic AI-powered automation. This strategic upgrade enhances campaign planning, influencer discovery, and real-time insights through natural language interactivity.
With this innovation, AnyTag becomes one of the first platforms globally to embed conversational AI into influencer marketing workflows at scale. Users can now execute campaign-related tasks by chatting with a smart AI agent-either via the AnyTag interface or connected messaging platforms-eliminating the need to toggle between multiple tools or dashboards.
The platform’s new capabilities include:
- Smart influencer search based on audience insights and content categories
- Automated campaign creation, execution, and optimisation
- Real-time campaign performance tracking through AI-powered queries
At the core of these upgrades is MCP, which allows Large Language Models (LLMs) to understand complex marketer inputs and trigger secure, accurate actions within AnyTag’s backend. In effect, AnyTag becomes a digital teammate, enabling marketers to act faster and smarter.
Aditya Aima, Managing Director – Growth Markets & Co-MD, India and MENA, AnyMind Group, stated:
“India’s influencer marketing landscape is evolving rapidly, with creators playing a central role in consumer decision-making. MCP-enabled AnyTag puts intelligent automation directly in the hands of marketers-whether it’s discovering the right creator, launching a campaign in minutes, or accessing live performance data. This means less time on operational tasks and more time on strategy, storytelling, and measurable impact.”
This launch is part of AnyMind Group’s broader AI-driven transformation, integrating intelligent automation across its end-to-end product suite-from influencer marketing and social media to e-commerce operations and brand growth infrastructure.
Launched in 2016, AnyTag serves as a full-service influencer marketing hub, offering tools for discovery, activation, campaign management, attribution, and UGC management. The platform is integrated with leading social platforms including Instagram, TikTok, YouTube, Facebook, X (formerly Twitter), Douyin, Threads, and XiaoHongShu.
