Ahead of the Pro Kabaddi League (PKL) Season 12 launch on August 29, JioStar has unveiled a new film under its Ghus Kar Maarenge campaign, this time featuring cricketer KL Rahul as the face of the Bengaluru Bulls.
Conceptualised by creative agency ZeroFifty, the Kannada-language film opens with Rahul driving through Karnataka’s rural landscape alongside friends. When a bull blocks their path, Rahul instructs the driver to reverse, noting with a smirk, “This isn’t just any bull-this is a Bengaluru Bull,” alluding to the team’s fearless playing style.
The campaign aims to spotlight the aggression and adrenaline of the upcoming PKL season. “KL Rahul was a natural choice,” said a JioStar spokesperson. “His calm confidence and strong connection with fans made him the perfect fit to bring the spirit of kabaddi to life.”
https://www.youtube.com/watch?v=zDnhfEaJRzQ
Rahul echoed this sentiment, saying, “Kabaddi is a sport where every second matters. It’s fast, intense, and requires full commitment-something I relate to deeply. The raw energy on the mat is thrilling, whether you’re playing or watching.”
This campaign marks a bold extension of JioStar’s brand narrative by blending celebrity appeal with regional flavour. It captures not just the physicality of kabaddi, but also the mindset of strategic fearlessness.
PKL Season 12 opens with a high-octane southern derby between Telugu Titans and Tamil Thalaivas. Matches will stream live on JioHotstar and air on Star Sports Network throughout the season.
