NIVEA India has unveiled a fresh campaign featuring actor Taapsee Pannu to promote its newly reformulated Body Milk. Now enhanced with Hyaluronic Acid, the upgraded product promises 72-hour moisturisation while maintaining a lightweight, fast-absorbing texture, making it suitable for everyday use.

The brand film captures Taapsee in relatable, everyday scenarios, reinforcing the message that effective skincare can be effortlessly integrated into daily routines. The campaign aligns with NIVEA’s positioning of being both scientifically advanced and consumer-friendly, bridging comfort with innovation.

Geetika Mehta, Managing Director of NIVEA India, commented on the launch:

“The body lotion category is evolving as consumers seek more than just moisturisation. With the infusion of Hyaluronic Acid, NIVEA Body Milk delivers deeper hydration, making premium skincare ingredients more accessible for daily use.”

Shweta Dalal, Marketing Director at NIVEA India, added:

“Modern consumers value functionality and simplicity. This campaign with Taapsee showcases how NIVEA Body Milk not only provides long-lasting hydration but also fits effortlessly into the everyday lifestyle.”

The campaign aims to strengthen NIVEA’s connection with its core audience while attracting skincare-conscious users looking for high-performance products that deliver real results with minimal effort.

By blending science-backed formulation with relatable storytelling, NIVEA continues to position itself as a trusted daily companion in personal care.