Madison Media has named Vivek Das as its new Chief Digital Officer, bringing on board a seasoned leader from EssenceMediacom (now WPP Media). In his new role, Das will report to Ajit Varghese, Partner and Group CEO, Madison Media and OOH.
Welcoming him to the team, Varghese said, “At Madison, we are building an AI-first planning framework and embedding digital-first thinking into everything we do. Vivek’s rich experience across digital transformation, integrated media, and business innovation makes him the perfect leader to accelerate this journey. With his ability to combine creativity, technology, and data, I am confident he will help us push boundaries and deliver future-ready solutions for our clients.”
Das expressed enthusiasm about joining Madison at a transformative phase. “In the era of platforms, LLMs, and Artificial Intelligence, I look forward to working closely with the leadership team to accelerate Madison’s digital transformation, strengthen our leadership in new media, and enhance the value we bring to our clients and the industry at large.”
With over 20 years of experience, Das has held leadership roles across major agencies, including FoxyMoron, Mindshare, Omnicom Media Group, Wunderman, BC Web Wise, and Webchutney. His expertise spans digital strategy, creative technology, media innovation, and performance marketing, making him a valuable addition to Madison’s leadership as it sharpens its focus on digital excellence.
