An error occurred.

BookMyShow rolls out witty OOH campaign for Lollapalooza India 2026, in collaboration with partner brands

BookMyShow rolls out witty OOH campaign for Lollapalooza India 2026, in collaboration with partner brands

As excitement builds for Lollapalooza India 2026 – headlined by Linkin Park and Playboi Carti – BookMyShow has launched a clever outdoor campaign with brand partners, blending festival anticipation with playful wordplay.

The campaign features a series of engaging OOH creatives across major cities, turning regular billboards into pop-culture moments that reflect the energy of the upcoming event.

Brand partners and their slogans include:

  • H&M: “All eyes on the sound of style” – merging fashion with the rhythm of the festival.
  • Budweiser 0.0: “Festival time? Celebrate with Buds” – offering a nod to sober fun and camaraderie.
  • RuPay: “Swipe your way to the hottest festival” – tying access and exclusivity to card usage.
  • Airbnb: “Stay for the beats, experience the magic” – linking travel and local stays with musical escapades.
  • Johnnie Walker Refreshing Mixer Non-Alcoholic: “Keep Walking, the music’s closer than ever!” – encouraging movement, both literal and musical.
  • Liquid I.V.: “The beat drops. Your hydration shouldn’t” – highlighting the importance of staying hydrated while partying hard.

Speaking on the campaign, Dolly Davda, Head of Marketing at BookMyShow, said:
“With this campaign, we’ve taken Lollapalooza’s vibe beyond the festival grounds. These billboards aren’t just ads-they’re cultural signposts that inject anticipation into everyday moments. Our brand partners have become co-storytellers, bringing wit, style, and resonance that enhance the festival’s pulse and help shape the collective excitement.”

With clever visuals and strategic placement, the campaign positions Lollapalooza not just as a music festival- but as a cultural movement, where creativity, community, and sound collide.

Leave a Comment

All Rights Reserved @2025ViralVault