As excitement builds for Lollapalooza India 2026 – headlined by Linkin Park and Playboi Carti – BookMyShow has launched a clever outdoor campaign with brand partners, blending festival anticipation with playful wordplay.
The campaign features a series of engaging OOH creatives across major cities, turning regular billboards into pop-culture moments that reflect the energy of the upcoming event.
Brand partners and their slogans include:
- H&M: “All eyes on the sound of style” – merging fashion with the rhythm of the festival.
- Budweiser 0.0: “Festival time? Celebrate with Buds” – offering a nod to sober fun and camaraderie.
- RuPay: “Swipe your way to the hottest festival” – tying access and exclusivity to card usage.
- Airbnb: “Stay for the beats, experience the magic” – linking travel and local stays with musical escapades.
- Johnnie Walker Refreshing Mixer Non-Alcoholic: “Keep Walking, the music’s closer than ever!” – encouraging movement, both literal and musical.
- Liquid I.V.: “The beat drops. Your hydration shouldn’t” – highlighting the importance of staying hydrated while partying hard.






Speaking on the campaign, Dolly Davda, Head of Marketing at BookMyShow, said:
“With this campaign, we’ve taken Lollapalooza’s vibe beyond the festival grounds. These billboards aren’t just ads-they’re cultural signposts that inject anticipation into everyday moments. Our brand partners have become co-storytellers, bringing wit, style, and resonance that enhance the festival’s pulse and help shape the collective excitement.”
With clever visuals and strategic placement, the campaign positions Lollapalooza not just as a music festival- but as a cultural movement, where creativity, community, and sound collide.