Bold Care, the sexual wellness brand backed by Ranveer Singh, has once again made a fearless statement-this time by bringing together two bold personalities: acclaimed filmmaker Anurag Kashyap and comedian Samay Raina. In its latest ad film, the brand proves that even a simple concept can be transformed into something truly unforgettable when layered with creativity, wit, and boldness.
The ad opens on a chaotic production set, with Anurag Kashyap in the director’s chair and Samay Raina in front of the camera. Kashyap reveals he’s been roped in to direct an ad for Bold Care-but Samay, true to form, disrupts the flow with his irreverent humour, cheeky improvisations, and razor-sharp innuendos. What ensues is a hilarious exchange of roasts-Samay’s comic punches going head-to-head with Anurag’s dry wit and comebacks.
Rajat Jadhav, Co-Founder and CEO of Bold Care, shared his thoughts on the collaboration:
“At Bold Care, we believe intimacy deserves honest conversations. If a topic feels uncomfortable, that’s often where the real dialogue begins. This film with Anurag and Samay delivers that honesty-with just the right dose of humour. It reflects how we approach everything at Bold Care: real, bold, and unfiltered. If it gets someone to pause, reflect, or talk about something they’d usually avoid, then we’ve done our job.”
From their breakout #TakeBoldCareOfHer campaign featuring Ranveer Singh and Johnny Sins, to bold initiatives like #Sextember, Bold Care has carved a distinct space in the sexual wellness category. Known for using humour and directness, the brand doesn’t tiptoe around the topic-it addresses it head-on, often with a wink and a roast.
This marks Bold Care’s second outing with Samay Raina, following his viral podcast with Rajat Shamani, which sparked widespread conversation around India’s Got Latent. If that collaboration pushed boundaries, this one takes things a step further-pairing Raina with Kashyap, a director whose name is synonymous with cinematic boldness.
Together, they elevate Bold Care’s message: talking about sexual health doesn’t have to be awkward-it can be smart, honest, and even funny. This latest campaign is yet another testament to the brand’s core belief: break the taboos, keep it real, and always stay bold.
