Jimmy Choo welcomes back Emmy-nominated actress Sydney Sweeney as the face of its Autumn 2025 campaign. Celebrated for her dynamic performances, Sweeney takes center stage in a visually rich campaign that reflects the layered and expressive spirit of the new collection.
Presented as a cinematic exploration, the campaign blends fantasy with reality-placing Sweeney in immersive environments that evolve with the personality and essence of each featured piece. Every image and video vignette becomes a scene in a story of transformation, style, and emotion.
“This campaign reinforces the power of shoes and accessories to transform, acting out the possible characters. The notion that glamour is a feeling,” shared Sandra Choi, Creative Director of Jimmy Choo.
Embracing a “main character energy,” the Autumn 2025 collection comes to life through standout styles featured in a sequence of stylized, narrative-driven moments:
- Isa: A zebra-print slingback-expressive and bold, radiating freedom, flair, and individuality.
- Scarlett: A drop-heel pump-spirited, daring, and full of optimism.
- Tylor: A classic loafer-authentic, grounded, and effortlessly cool.
- Bar: A structured hobo bag-empowered, confident, and a symbol of inner strength.
With this campaign, Jimmy Choo invites audiences to experience the emotional resonance of fashion-where style not only changes how you look, but how you feel. It’s a celebration of transformation, confidence, and expressive freedom.
