For Kolkata and beyond, Durga Pujo is more than a festival-it’s a feeling that transforms every street with colour, music, and tradition. As shiuli flowers bloom and dhaak beats fill the air, Pujo becomes a moment of celebration, style, and self-expression.
This year, Pantaloons welcomes the festive spirit with its new campaign, ‘Hok Tomar Agomon’ (Celebrate Your Arrival)-a tribute to the individual journeys that unfold during Pujo. Moving beyond collective celebration, the campaign spotlights how people embrace their own identities, style, and fresh starts during the season.
Inspired by the iconic call of “Maa asche”, the campaign invites people to celebrate their own ‘arrival’-whether through fashion, confidence, or personal growth.
A high-impact media rollout across television, digital, outdoor, and in-store activations in West Bengal and other key markets will bring the campaign to life.
Sangeeta Tanwani, CEO of Pantaloons and Style Up, shared:
“Durga Pujo is about joy, belonging, and new beginnings. ‘Hok Tomar Agomon’ celebrates not just the arrival of Maa Durga, but also of individuals stepping into the season with confidence and style.”
Sohan Ray, Creative at Talented, added:
“Growing up in Kolkata, we knew the visual cues of Pujo-kaash phool, boats, joba phool. We styled these with Indo-Western looks to create a true IYKYK moment for Bengalis.”
Pantaloons’ festive collection blends vibrant, modern silhouettes with traditional elements-perfect for pandal-hopping, family gatherings, and every celebration in between.
