Wellbeing Nutrition has unveiled its latest awareness campaign titled “Slow Release Supplements: Designed for Better Absorption”, highlighting the science behind nutrient absorption and its role in supplement efficacy.

As demand for Magnesium, Omega-3, and Multivitamins rises due to lifestyle stress, poor sleep, and heart health concerns, the brand is shifting focus to a largely overlooked but critical aspect: how well the body absorbs these nutrients.

Through innovations like sustained-release and liposomal delivery, Wellbeing Nutrition’s Slow Range ensures gradual, more effective nutrient absorption-resulting in better health outcomes.

The campaign will roll out via digital activations, influencer partnerships, and expert-led conversations, aiming to simplify complex science and reinforce the brand’s position as a pioneer in clean, clinically validated wellness solutions.

Key products include Triple Magnesium Complex, Ultra Strength Magnesium+, 4x Strength Omega 3 Fish Oil, Probiotics, and Daily Multivitamins. The Slow Range has driven 45% growth, with Magnesium products alone contributing over one-third of sales.

Saurabh Kapoor, Co-founder, noted, “Absorption-not just consumption-is the real measure of a supplement’s effectiveness. We introduced India’s first slow-release supplements in 2022 to bridge this gap.”

Varun Kandhari, Chief Marketing & Growth Officer, added, “Today’s consumers want proof, not promises. Over 60% look for performance-backed products. With magnesium and omega crucial to stress and sleep management, this campaign educates consumers on choosing supplements that deliver.”

Wellbeing Nutrition products are available across Amazon, Blinkit, Flipkart, Nykaa, and offline stores nationwide.