AllThingsBaby (ATB), India’s leading curated platform for premium mother and baby products, has announced the onboarding of actor and first-time mother Athiya Shetty as its new Brand Ambassador. The collaboration marks a strategic step in ATB’s journey to deepen its connection with millennial and Gen Z parents across India.
Empowering Modern Parenthood
Founded in 2019 by Tejal Bajla and Akshay Jalan, AllThingsBaby has swiftly grown into India’s fastest-growing premium parenting ecosystem. The platform houses over 120+ top-tier Indian and global brands-offering high-quality products across categories like cots, strollers, car seats, highchairs, feeding essentials, and more. With recent geographic expansions into Bangalore and Hyderabad, ATB is scaling its reach to serve the needs of a rapidly growing audience of informed, modern parents.
By welcoming Athiya Shetty into the fold, ATB aims to enhance its brand visibility through social media, digital video campaigns on Meta and YouTube, performance marketing, and curated parenting events, positioning itself as the definitive destination for discerning Indian parents.
Voices Behind the Partnership
Tejal Bajla, Co-founder, AllThingsBaby, shared:
“We’re delighted to welcome Athiya to the AllThingsBaby family. As a new mother, she represents the modern Indian parent-curious, mindful, and quality-conscious. What makes this partnership authentic is that Athiya is not just a celebrity, but a genuine advocate and user of our platform. Her personal values and parenting style align beautifully with our brand, and we’re confident her voice will help us inspire and support many more families across India.”
Athiya Shetty, speaking on her new role, said:
“Motherhood has been one of the most rewarding journeys of my life. Like many first-time moms, I’ve relied heavily on trusted resources to navigate this phase. AllThingsBaby has been that companion-offering a range of baby products that are safe, functional, and beautifully designed. I’m excited to partner with a platform that genuinely understands today’s parents and simplifies the decision-making process with thoughtfully curated choices.”
A Trusted Platform for Premium Babycare
ATB’s portfolio features some of the most trusted names in babycare, including:
- Stokke
- Leander
- Snuz
- Scoot & Ride
- Love to Dream
- Beaba
- Ergobaby
- Malabar Baby
Beyond products, ATB has built a loyal following through personalized service, expert-led content, and a community-first approach-making it a go-to destination for celebrity parents and new-age families seeking a balance of style, safety, and substance.
Redefining Parenting, One Choice at a Time
With Athiya Shetty as Brand Ambassador, AllThingsBaby continues its mission to simplify parenting in an age of information overload-offering carefully vetted, high-quality solutions for every stage of a child’s early life. The brand’s focus remains unwavering: to empower Indian parents with the tools, confidence, and products they need to raise their children with care and intention.
