Campaign “Good Morning with Noice” celebrates simplicity, nourishment, and everyday comfort
Actor and wellness advocate Genelia D’Souza, who embraced veganism at 37, has partnered with premium food brand Noice to champion the beauty of simple, nourishing, homestyle breakfasts. Rooted in authenticity and clean eating, the campaign titled “Good Morning with Noice” captures the essence of starting your day right-with real food and familiar flavours.
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The digital film opens in Genelia’s kitchen, where she’s seeking something beyond the routine aloo bhaja or pav. With her trademark warmth and charm, she chooses a Noice breakfast spread instead-featuring fresh Idli and Dosa batter, chunky strawberry jam, sourdough bread, and coconut water with real malai. Sharing the meal with her house help Sunita, she sums it up with a smile: “Simple. Honest. Noice.”
Noice’s philosophy is centred on small-batch, preservative-free, Indian kitchen staples crafted with care. With over 200 products and partnerships with 40+ local food entrepreneurs, the brand reimagines packaged food with a homely twist.
Royan Mody, Co-Founder, Noice, said:
“Genelia embodies everything Noice stands for-freshness, simplicity, and genuine care. This campaign is about reclaiming everyday food with joy and ease. It’s not just about what we eat, but how it makes us feel.”
Noice is also reviving regional Indian snacks like Nipattu, Karam Gavvalu, Achappam, and Jeera Masala Soda, by collaborating with artisans from Calicut, Mangalore, Sonipat, Karur, and Proddatur.
Now available on Instamart across major metros, Noice is making homestyle goodness just a click away-for every morning, and every mood.
