Interio by Godrej, the furniture brand under the Godrej Enterprises Group, has revealed its refreshed brand identity, positioning itself as a one-stop destination for modern Indian living – for both homes and workspaces. The rebrand sharpens focus on design-led innovation, an enhanced omnichannel experience, and a future-ready product strategy aimed at today’s evolving consumer needs.
This transformation builds on the repositioning strategy announced in 2024, reaffirming the brand’s commitment to delivering innovation, superior customer experiences, and sustainability-driven choices as the pillars of its growth.
At the heart of the rebrand is a vibrant coral logo – chosen to symbolize aspiration, creativity, and warmth. This fresh visual identity reflects Interio’s evolution into a modern, aspirational, and design-led brand while continuing to carry the legacy of trust and quality associated with the Godrej name. Inspired by the energy of modern India – its builders, dreamers, and doers – the coral identity is designed to increase brand visibility and recall in a competitive market.
Speaking at the launch, Swapneel Nagarkar, EVP & Business Head, Interio by Godrej, said:
“This new identity of ‘Interio by Godrej’ is a powerful expression of its evolution into a brand that represents modern India, while drawing from the trust and heritage of Godrej. Our campaign, ‘Moments That Matter,’ shifts the narrative from furniture as a utility to furniture as an enabler of meaningful connections – with ourselves and our loved ones.”
The ‘Moments That Matter’ campaign, developed with Contract Advertising, celebrates the idea that a home is more than four walls – it is the space where memories, comfort, and connection are built. The integrated campaign includes TVCs, print, digital, OOH, and in-store activations, with a ₹50 crore investment to drive reach and impact.
Abhinav Kaushik, Managing Partner – West & Growth Partner, VML India, added:
“With ‘Moments That Matter,’ we have crafted a narrative that balances warmth and aspiration – showcasing Interio as modern and design-led, yet emotionally resonant. It was a true pleasure collaborating with the Interio team to bring this vision to life.”
The campaign’s flagship film adopts a slice-of-life, light-hearted approach, following a relatable family story that highlights how furniture becomes part of the moments that strengthen family bonds.
Further strengthening its consumer connect, Interio by Godrej has announced its association as a sponsor of the Asia Cup 2025, enhancing visibility and aligning with a large, passionate audience.
With this brand refresh, Interio by Godrej steps beyond being just a furniture brand to becoming a lifestyle partner, shaping how modern India lives, works, and celebrates. The promise is clear: deliver solutions that are not just functional, but meaningful – helping consumers create and cherish life’s most important moments.
