Levi’s has officially brought back the baggy silhouette with its latest campaign, “Easy in Levi’s”, a celebration of ease, effortlessness, and self-expression. Led by global brand ambassadors Alia Bhatt and Diljit Dosanjh, the campaign highlights denim that moves with you, breathes with you, and empowers your personal style.

Baggy is no longer just a fleeting fashion trend – it’s a cultural shift. Levi’s embraces this evolution with a collection that reimagines loose fits for today’s generation, offering relaxed jeans, oversized layers, and silhouettes that strike the perfect balance between effortless comfort and intentional style.

In her first campaign for Levi’s, Alia Bhatt takes the lead on women’s denim with the Baggy Dad Barrel, a modern take on a cult favorite featuring sculpted ease, curved outseam, and a laid-back attitude. She also showcases the XL Straight, a clean, ‘90s-inspired fit that feels both nostalgic and fresh. These new styles join the iconic ’94 Baggy and High Loose, creating a line-up that celebrates flattering proportions and relaxed confidence.

Meanwhile, Diljit Dosanjh champions individuality and freedom of movement with the 578 Baggy, a laid-back fit with stacked details, and the Extra Baggy, an exaggerated silhouette that blends streetwear influence with comfort and expression. The collection embodies a cultural shift towards fluidity, creativity, and breaking free from convention.

Adding a nostalgic twist, the campaign film is set to the beloved track “O Humdum Soniyo Re” from Saathiya, striking an emotional chord and connecting today’s denim culture with timeless memories.

“Easy in Levi’s” is more than a fashion campaign – it’s a statement about authenticity. It reflects a move away from restrictive dressing and towards silhouettes that allow people to stand out, move freely, and feel unapologetically themselves. Baggy fits are no longer about rebellion – they are about confidence, self-expression, and effortless cool.