The campaign highlights Berger’s promise of “No Daag. No Tension. Only Beautiful Walls.”

Berger Paints India, a pioneer in washable interior emulsions, has launched a fresh television and digital campaign for Berger Easy Clean Interior Paint, reinforcing its long-standing promise of stress-free, stain-free walls.

Conceptualised by Lowe Lintas, the ad film captures the charm of childhood mischief in a relatable family setting. A child’s playful crayon doodles cover the living room wall, the family dog is initially blamed, and instead of tension, the moment becomes one of laughter and warmth. Thanks to Easy Clean’s advanced stain-resistant formula, the wall is spotless within seconds – leaving behind only smiles.

Abhijit Roy, MD & CEO, Berger Paints India, said:

“Walls are often a child’s first canvas where creativity comes alive. Our campaign encourages parents to embrace these moments without fear, as Easy Clean ensures stains are no longer a concern. For nearly two decades, Easy Clean has been India’s leader in the washable paint category, designed for homes that want beauty without the burden of constant upkeep.”

Arpan Bhattacharya, Executive Director – Head of Creative, Copy (South) at Lowe Lintas, added:

“We wanted to create a story every parent relates to – where walls hold memories, not stress. By celebrating children’s creativity rather than treating it as a problem, the campaign conveys the freedom Easy Clean offers, turning everyday moments into happy memories.”

The campaign is live across television and digital platforms, positioning Berger Easy Clean as the go-to choice for modern Indian homes that value both aesthetics and worry-free living.