YouTube has announced a suite of new advertising solutions at Brandcast 2025, designed to help brands engage India’s increasingly diverse and multi-screen audiences with more precision and impact.

The new offerings include:

• Immersive CTV Mastheads: Full-screen creative takeovers on YouTube’s Connected TV homepage for maximum brand visibility.
• India-First Urban & Rural Targeting: Tools that enable advertisers to tailor campaigns for different geographies and audience segments.
• Creator Partnerships Hub: A new feature within Google Ads that helps brands discover, manage, and collaborate with creators directly.
• Peak Points (Launching 2026): An AI-powered solution built with Gemini that identifies high-engagement content moments for smarter ad placements.

These solutions build on YouTube’s scale and creator ecosystem, leveraging AI-driven precision to help brands reach audiences where they watch most.

Consumption trends underscore the opportunity. YouTube Shorts has over 650 million monthly logged-in viewers in India, while YouTube reached 75M+ viewers aged 18+ on Connected TV in April 2025. A recent survey shows 87% of Indian viewers prefer YouTube daily over other online platforms and traditional TV.

Brands are already seeing results. Acko reported a 40% YoY business growth and an 82% drop in media costs through a YouTube-first strategy across CTV, Shorts, and Demand Gen campaigns.

Ashish Mishra, CMO, Acko, said, “With YouTube’s precision targeting and creator ecosystem, we’re reimagining how insurance is sold in India, connecting with premium audiences at scale.”