Marketplace services more than double while overall revenue rises 14%
E-commerce major Flipkart posted a robust performance in FY25, reporting a 27% year-on-year jump in advertising revenue to ₹6,317 crore, which accounted for 31% of its total revenue. The Walmart-backed company also managed to significantly narrow its net loss by 37%, reducing it from ₹2,359 crore in FY24 to ₹1,494 crore in FY25.
Flipkart’s overall revenue climbed 14% to ₹20,493 crore in FY25, compared to ₹17,907 crore the previous year. The company attributed its growth to strong momentum in advertising and a sharp rise in marketplace services revenue, which more than doubled to ₹7,751 crore from ₹3,734 crore in FY24.
However, revenue from logistics services fell 38% to ₹4,224 crore, partially offsetting gains from other segments.
On the cost front, marketing expenses rose 37% to ₹4,100 crore, making up 18% of total costs, while employee benefit expenses declined 8% to ₹4,748 crore. Overall expenses increased 8% to ₹22,311 crore, driven largely by higher legal fees and collection charges.
As of March 31, 2025, Flipkart reported total assets of ₹11,952 crore, with cash and bank balances increasing to ₹187 crore – a sign of improved liquidity.
The performance reinforces Flipkart’s strategy of leveraging advertising and marketplace growth to drive revenue, even as it focuses on improving operational efficiencies to narrow losses.
