AI-generated chaos meets cricket in CRED’s latest surreal campaign
CRED has dropped yet another bizarre ad, this time featuring Gautam Gambhir – and it might be its strangest yet. The spot opens with a disembodied head perched atop an ice cream cone, which suddenly licks the Indian cricket team coach before the duo morph into a giant cone themselves.
Cut to Gambhir, watching the ad on his laptop with a visibly unimpressed expression. A CRED executive proudly explains that the film was created entirely using artificial intelligence – prompting Gambhir to smash the laptop in frustration.
Beneath the grotesque humor lies a subtle commentary on the AI frenzy sweeping marketing. The film suggests that while AI can deliver spectacle, the human touch is still essential to land a joke – or a reaction.
Created by Moonshort, the film is classic CRED: surreal, meme-worthy, and almost impossible to link to its core proposition. Hidden within the chaos is a promotional tie-up with Instamart – users who pay their credit card bills on CRED during Asia Cup matches can win free ice cream.
This continues CRED’s now-iconic formula of making ads so weird that they become cultural moments. From Rahul Dravid’s Indiranagar ka gunda to the celebrity auditions spot, CRED thrives on creating conversation – even if many viewers are left wondering what, exactly, the brand does.
