ITC Candyman, the beloved confectionery brand known for its playful spirit and vibrant flavours, has unveiled a unique digital initiative for children – “Once Upon a Time by Candyman.” This first-of-its-kind platform transforms storytime into an interactive, personalised experience, setting a new standard for child-focused brand engagement in India.
In an era where screen time often replaces quality family time, the platform aims to strengthen the parent-child bond by blending creativity with technology. “Once Upon a Time by Candyman” allows parents to craft AI-generated storybooks where their children are the heroes of their own adventures.
Hosted on the Candymanclub website, the experience is simple: parents can choose from a selection of pre-set stories filled with mischief, fun, and adventure. By adding a child’s name and photo, the story seamlessly transforms, featuring them as the central character in beautifully illustrated books.
Commenting on the launch, Anuj Bansal, Vice President & Head of Marketing – Chocolates, Coffee and Confectionery, Foods Division, ITC Ltd, said:
“With ‘Once Upon a Time by Candyman,’ we want to ignite children’s imagination and make reading an engaging, interactive ritual. This initiative places children at the centre of their own adventures, inspiring joy, confidence, and a love for storytelling.”
Designed to be safe, secure, and easy to use, the platform turns reading into an unforgettable shared experience, combining technology, creativity, and playfulness to bring families closer together.
