Lux Cozi, one of India’s most trusted comfort wear brands, has launched HEATEK, its new range of thermal wear, backed by a vibrant campaign featuring brand ambassadors Varun Dhawan and Jacqueline Fernandez.
Set in a playful winter cabin, the TVC captures Jacqueline chasing Varun to keep warm, with Lux Cozi’s HEATEK thermals becoming the ultimate hero. The campaign’s tagline, “Garmi Ka Ehsaas,” emphasizes the perfect blend of warmth, style, and innovation that the collection promises.
“Lux Industries’ legacy is built on trust and accessibility. HEATEK embodies our commitment to premium quality at affordable prices while addressing evolving consumer needs,” said Ashok Kumar Todi, Chairman, Lux Industries.
Saket Todi, Executive Director, added, “With Varun and Jacqueline leading the campaign, we want every household to experience cozy winters with thermals that are stylish, inclusive, and high-performing.”
The HEATEK Collection
The range offers four thoughtfully designed variants to meet diverse winter needs:
- Premium Thermals – 888: Fur-layered, snow-safe fabric for extreme cold (₹375–₹480, men & women).
- Smart Thermals – 777: Heat-lock, moisture-absorbing fabric (₹315–₹400, men).
- Luxury Thermals – 555: Lightweight, versatile layering option (₹171–₹410, men, women & kids).
- Quilted Thermals – 333: Everyday starter thermals for mild winters (₹161–₹400, men, women & kids).
With HEATEK, Lux Cozi aims to make advanced thermal wear a mainstream choice for Indian families, combining cutting-edge textile technology with affordability and style.
