Hero MotoCorp, the world’s largest two-wheeler manufacturer, has unveiled a new campaign for its refreshed HF Deluxe Pro motorcycle in partnership with VML India. Titled “Naye Indian ki Deluxe Bike”, the campaign shifts focus from product-centric messaging to an emotionally charged narrative that celebrates everyday resilience and aspiration.
At the heart of the film is a poignant story of a young rider who helps reunite a lost baby elephant with its mother. Using his HF Deluxe Pro to navigate dense forests and rugged terrains, he embodies the perseverance and quiet heroism that the campaign associates with “New India.” The storyline mirrors the bike’s reliability, positioning it as a trusted companion in moments big and small.
The HF Deluxe Pro, one of India’s top-selling 100cc motorcycles, now sports a bolder design, LED headlamp, chrome detailing, new graphics, and improved fuel efficiency. The model also features an updated digital console, 18” wheels, tubeless tyres, and Hero’s i3S technology, enhancing mileage and convenience for everyday riders.
Speaking on the launch, Aashish Midha, Head of Marketing – Hero MotoCorp, said:
“With the HF Deluxe Pro, we present more than just a motorcycle-it’s a reflection of resilience, innovation, and trust. ‘Naye Indian ki Deluxe Bike’ is our tribute to the unsung heroes who define modern India.”
Babita Baruah, CEO – VML India, added:
“Great brands go beyond products-they inspire culture and spark emotion. This campaign is about purposeful creativity, celebrating the resilience of everyday Indians.”
Kalpesh Patankar, Group CCO – VML, noted:
“Our goal was a powerful emotional connect. What remains with the audience is not just a bike, but the story of resilience and trust.”
The campaign is now live across TV, digital, print, and outdoor platforms, reinforcing Hero MotoCorp’s message of progress while positioning the HF Deluxe Pro as the go-to motorcycle for New India.
