Marico Limited has announced actor Fatima Sana Shaikh as the new brand ambassador for Kaya, its dermatologist-developed skincare range. The move underscores Marico’s efforts to strengthen Kaya’s connect with a new generation of consumers seeking authentic, science-backed beauty solutions.

Kaya’s portfolio comprises 75+ products, co-created with dermatologists and designed specifically for Indian skin. The range spans solutions for acne, pigmentation, sun protection, ageing, and hair and body care, reflecting Kaya’s two-decade-long legacy of dermatological expertise.

Speaking about the association, Akash Banerji, EVP & Head – Beauty & Styling Digital Business, Marico, said:

“Fatima brings confidence, relatability, and a progressive take on beauty-qualities that deeply resonate with our audience. In a world where skincare can feel complicated with endless trends and advice, Kaya stands for simplicity and trust, offering science-based solutions that work.”

Echoing the sentiment, Fatima Sana Shaikh shared her excitement:

“What I admire about Kaya is how it cuts through the noise. Built on years of dermatological trust, it allows you to stop second-guessing your skincare routine and focus on what truly works. To me, that’s authentic beauty-powerful, effective, and not driven by passing trends.”

With this partnership, Kaya aims to build stronger brand recall, reinforce its “science-first” philosophy, and make dermatologist-backed skincare more accessible to consumers across India. Marico continues to manage Kaya’s sales and marketing outside its network of Kaya Skin Clinics, further expanding the brand’s reach.