Spotify has rolled out a new campaign featuring Bollywood duo Kareena Kapoor Khan and Saif Ali Khan, spotlighting the power of personalisation at the heart of the platform’s music experience.

Titled ‘Spotify Gets You,’ the campaign cleverly captures the bond between listeners and Spotify’s tailored recommendations-often so precise that it feels as though the platform understands users better than their own partners.

https://www.youtube.com/watch?v=RowcnrYWra0

At the centre of the campaign are two films, Spotify Mixes and Spotify Daylist, both designed to showcase how Spotify intuitively aligns with users’ changing moods and preferences. While Spotify Mixes reflect personalised playlists crafted around favourite genres and artists, Spotify Daylist highlights dynamic playlists that evolve with the listener’s day.

https://www.youtube.com/watch?v=7Z7GJgB_sBQ

Infused with humour and relatability, the films playfully explore everyday moments between Kareena and Saif, underscoring how Spotify seamlessly fits into people’s lives. By doing so, the campaign positions Spotify as more than just a streaming service-it becomes a companion that truly “gets you.”

The campaign went live over the weekend and is being amplified across digital and social media platforms, ensuring broad reach and high visibility among India’s growing music-streaming audience. With this initiative, Spotify aims to drive greater awareness of its personalisation features while deepening engagement with listeners who increasingly rely on the platform for music that resonates with their unique vibe.