Vestige Marketing Pvt. Ltd., one of India’s leading homegrown direct selling companies, has launched its latest initiative-‘Suraksha Bandhan’-a campaign that redefines protection through the lens of self-care and menstrual hygiene. Featuring DewGarden Fly sanitary napkins, the campaign encourages women to embrace wellness as an act of empowerment and self-love.
Traditionally, protection has been perceived as something provided by others. Vestige’s campaign shifts this narrative, urging women to tie a symbolic “rakhi” of self-respect, independence, and hygiene by making informed menstrual care choices.
DewGarden Fly sanitary napkins have been designed to meet the needs of modern women, offering:
- Dual-use coverage for day and night
- Cottony-soft, breathable top layer for all-day comfort
- 360° air-laid paper wings for a secure fit
- Super absorbent polymer for superior leak protection
- Graphene-Anion Chip with FIR Technology for advanced odour control
- Non-toxic adhesive for safe, everyday use
“At Vestige, our mission is to uplift lives through care, innovation, and opportunity,” said Gautam Bali, Founder & Managing Director, Vestige Marketing Pvt. Ltd. “Through ‘Suraksha Bandhan,’ we encourage women to prioritise their health and embrace confidence. This is not just about a product-it is about helping women feel empowered in their everyday lives.”
Beyond menstrual wellness, the campaign also underscores economic empowerment, particularly for women in Tier 2 and Tier 3 cities. With direct selling as a tool for entrepreneurship, Vestige continues to provide women with opportunities for financial independence.
With ‘Suraksha Bandhan,’ Vestige strengthens its commitment to women’s wellness, self-reliance, and empowerment-helping them protect not just their health, but also their future.
