Innocean has appointed Jijo Thomas as Vice President of Media, where he will lead integrated media strategy, AI-driven delivery, measurement, and scale hyperlocal marketing for Kia India. With prior experience at Swiggy driving media strategy and investments, Jijo’s mandate will also include communications planning, consumer insights, and brand strategy. Innocean’s leadership highlighted his blend of performance-driven thinking and brand orientation, while Jijo expressed excitement about bringing his consumer-tech expertise to the layered influence of the auto sector.