FMCG major Dharampal Satyapal Group (DS Group) has unveiled the third season of its Pujoy Pulse campaign, in collaboration with TV9 Bangla, celebrating the spirit of Durga Puja from September 4 to October 8, 2025.
This year’s campaign revolves around “Pulse Golmol,” a tangy imli-flavoured treat designed to spark nostalgia while honoring the traditions of Pujo. Themed “GOL KA MOL,” it highlights the timeless circular motifs that symbolize Durga Puja – from the bindi and dhunuchi to dhak, rosogolla, and puja thali. The campaign pays special tribute to the women of Bengal, recognizing them as both tradition-bearers and change-makers.
The initiative engages audiences through multiple touchpoints:
- AI Storytelling Film: Gol-Mol ReAImagined celebrates circular motifs as priceless traditions, showcasing women as cultural carriers.
- Exclusive Roundtable – Real-life Durgas: A televised and digital series spotlighting women achievers from Bengal.
- Celebrating Women Artisans: A video series honoring women artisans of West Bengal, culminating in a felicitation event at TV9 Studio.
- Pujoy Pulse Canter Roadshow: Covering 22 towns, featuring a giant 3D “Imli,” an interactive Wheel of Blessings game, and AI caricatures.
Ashish Bhargava, Senior GM, Marketing (Confectionery), DS Group, said, “Season 3 is our tribute to the priceless traditions and the women who are the heartbeat of Pujo. Each ‘GOL’ tells a story of continuity and community.”
Amritanshu Bhattacharya, Managing Editor & Business Head, TV9 Bangla, added, “Pujoy Pulse has become a cultural moment, blending heritage, storytelling, and engagement. This year, it goes deeper by spotlighting women and everyday traditions that keep Pujo alive.”
