Kansai Nerolac Paints has launched a fresh advertising campaign starring Ranveer Singh, reintroducing its beloved and nostalgic jingle in a modern avatar. Developed with FCB Ulka, the campaign – titled ‘Ghar Ki Raunak Lautani Ho’ – focuses on rekindling warmth and emotional connection within Indian homes through colour and design.
The film portrays Ranveer Singh interacting with a family whose home feels emotionally distant. Using Kansai Nerolac’s wide range of painting solutions, he helps transform their space, symbolically restoring joy, vibrancy, and togetherness. The updated jingle retains its nostalgic charm while appealing to today’s audience, reinforcing Nerolac’s promise of enhancing not just homes, but the quality of life inside them.
Pravin Chaudhari commented, “The Nerolac jingle has always been more than a tune – it’s an emotion tied to family and warmth. Bringing it back in a refreshed form allows us to connect with a new generation while celebrating our legacy. Ranveer Singh’s unmatched energy and charm make him the perfect choice to lead this message of togetherness.”
Kartikeya Tiwari of FCB Ulka added, “Our insight was simple: families today spend more time isolated, often behind screens and closed doors. Our brief became ‘Make the living rooms come alive again.’ The iconic jingle became the ideal stimulus – a small but powerful nudge to remind people that while trends change, the joy of family connection remains timeless.”
The campaign highlights Kansai Nerolac’s expertise in painting solutions, backed by Japanese technology, and its mission to bring colour, innovation, and life back into Indian homes.
