foundit, a leading jobs and talent platform, has launched its latest brand film, “Boss Aaj Kal,” starring Indian cricketer Jasprit Bumrah. The campaign humorously explores how access to the right opportunities can empower employees and reshape how bosses interact with their teams – ultimately transforming workplace dynamics.
The film uses a light-hearted narrative and modern visual style to highlight how foundit’s AI-driven job platform gives today’s workforce an edge in a fast-changing talent ecosystem. The campaign will run across digital and social media platforms, amplifying its message to job seekers and professionals.
Anupama Bhimrajka commented:
“In today’s AI-powered workplace, finding the right opportunity at the right time is critical. Jasprit Bumrah’s precision and speed perfectly represent our approach – delivering relevant jobs quickly and effectively through our advanced platform.”
This campaign builds on foundit’s ongoing brand journey. Earlier this year, the company signed Bumrah as brand ambassador, citing his focus, precision, and ability to deliver under pressure – qualities that resonate with foundit’s mission of empowering professionals.
Since its rebrand from Monster in 2022 and the launch of its renewed platform in 2023, foundit has invested in making career discovery more personalized, intuitive, and data-driven. The new film reinforces its positioning as a trusted partner for job seekers across Asia and the Middle East, combining Bumrah’s persona with a relatable storyline to inspire confidence in the competitive job market.
