ASUS India has unveiled its first-ever brand film for the ASUS ExpertBook series, titled “Move on, Murphy!”, starring Raj Shamani – entrepreneur, content creator, and host of the popular podcast Figuring Out With Raj Shamani. As the brand ambassador for the ExpertBook series, Raj embodies the campaign’s message of resilience and reliability.
The film reimagines Murphy’s Law – “Anything that can go wrong, will go wrong” – by flipping it into a powerful call to action: Move on, Murphy! It positions ASUS ExpertBook as the ultimate partner for today’s professionals, designed to ensure that business keeps running no matter the challenge.
Conceptualised by The Womb as the creative and strategy partner, the film highlights the ExpertBook’s enterprise-grade durability, high performance, robust security, and freedom from charging anxiety. The narrative doubles as a manifesto for business users who demand technology that won’t let them down.
“Move on, Murphy!” is not just a campaign, it’s a mindset,” said the ASUS India team. “We’re reaffirming our commitment to delivering a truly worry-free experience – empowering ambitious professionals to stay focused on growth, not glitches.”
With over 19 million subscribers and 8B+ views across platforms, Raj Shamani represents the new-age professional who juggles multiple priorities and needs tech that’s as reliable as it is powerful. His persona complements ASUS’s mission to become the most trusted business technology partner.
Key features showcased in the campaign include:
- Worry-free performance: Latest processors and advanced cooling systems for seamless productivity.
- Worry-free durability: Military-grade build quality to withstand everyday knocks, drops, and spills.
- Worry-free security: Self-healing BIOS, multi-year security updates, and premium malware protection.
- Worry-free charging: Long battery life with fast-charging, flexible power solutions.
The film reinforces ASUS ExpertBook’s positioning as the go-to choice for business leaders, SMBs, and enterprises seeking uncompromised reliability, performance, and peace of mind.
