Parle Products, one of India’s leading biscuit and confectionery makers, has launched its latest campaign, “Catch up over Hide & Seek Caffé Mocha,” starring Bollywood actors Ananya Panday and Lakshya. The campaign celebrates coffee culture by pairing it with India’s favorite cookie, creating playful, heartwarming moments for a new generation of consumers.
The Parle Platina Hide & Seek Caffé Mocha variant combines the rich aroma of real coffee with indulgent choco chips, offering a premium, one-of-a-kind treat. Known globally as one of the world’s best moulded cookies, Hide & Seek continues to innovate while maintaining its nostalgic charm for loyal fans.
Timed around International Coffee Day, the campaign builds excitement for coffee and cookie lovers alike. With Ananya and Lakshya leading the narrative, the brand aims to connect deeply with Gen Z and millennial audiences, reinforcing Hide & Seek’s identity as a playful, premium choice for everyday indulgence.
“Hide & Seek has always stood for joy, fun, and unforgettable moments,” said Mayank Shah, Vice President, Parle Products. “With Caffé Mocha, we’re taking that joy to the next level by blending two global favorites – coffee and choco chip cookies. Ananya and Lakshya embody the vibrant spirit of today’s generation, making them the perfect faces for this story.”
Vinod Kunj, MD & CCO, Thought Blurb Communications, added, “Coffee is about connection. With Hide & Seek Caffé Mocha, we’ve reimagined that ritual – combining choco and coffee to create a richer way to start conversations. The playful chemistry between Ananya and Lakshya shows how easily a cookie can break the ice.”
Sharing her excitement, Ananya Panday said, “Coffee and cookies are my go-to comfort combo, and Hide & Seek Caffé Mocha captures that perfectly! I’ve grown up with this brand, and it’s fun to now share it with my fans in a new, playful way.”
Lakshya echoed her thoughts, adding, “The campaign beautifully shows how something as simple as a coffee cookie can create connections. Working with Ananya on this was a joy – I can’t wait for everyone to ‘catch up’ over Hide & Seek Caffé Mocha.”
Campaign Credits:
- Client: Parle Products Pvt. Ltd.
- Brand: Parle Platina Hide & Seek Caffé Mocha Cookies
- VP Marketing: Mayank Shah
- AGM Marketing: Kaizeen Writer
- Deputy Brand Manager: Abhishek Malpure
- Creative Agency: Thought Blurb
- Director: Sarah Dacosta
