Durga Puja 2025 is proving to be a marketing blockbuster, with ad spends surging 10–15% over last year, led by FMCG majors, auto giants, and e-commerce platforms. For brands, Pujo remains the second-biggest advertising season after Diwali, commanding 8–10% of national festive budgets and as much as 25–30% for regional heavyweights in Bengal and the East.
FMCG players like HUL and ITC, auto leaders Maruti Suzuki and Hyundai, and electronics majors Samsung and LGare at the forefront, joined by Amazon, Flipkart, jewellery brands like Tanishq, and regional retailers. Experts attribute the surge to GST cuts in FMCG and auto categories, pent-up demand, and a buoyant consumer mood.
Mobility platform Rapido has increased its Pujo budget by 20%, rolling out an integrated ATL, BTL, and digital campaign. “Durga Puja is not just a festival but an emotion,” said Pawandip Singh, CMO, Rapido. “Our goal is to make Rapido a natural part of celebrations.”
Media planners report a sharper tilt toward digital-first storytelling-short-form video, influencer-led campaigns, and connected TV-while outdoor media around pandals and experiential activations remain critical for high-visibility impact.
From pandal sponsorships to QR-driven experiences, brands are embedding themselves deeper into community life. As streets light up and footfalls swell, Durga Puja 2025 has become not just a celebration of faith, but one of India’s most powerful advertising platforms – with smarter targeting, richer engagement, and bigger spends than ever before.
