boAt, India’s leading audio and wearable brand, has unveiled its festive campaign ‘Upgrade to boAt’ – a creator-driven initiative designed to inspire audiences to celebrate festivals with richer sound, smarter tech, and brighter experiences.
The campaign features four quirky, high-energy films bringing together popular creators from music, comedy, cinema, podcasting, and traditional art forms. Each film is rooted in the insight that great content deserves equally great tech to enjoy it.
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- Film 1: Rapper and boAt’s new brand ambassador KR$NA teams up with comedian Samay Raina in a hilarious in-flight skit, playfully trolling a passenger who misses out on the superior sound of Airdopes Prime 701 ANC.
- Film 2: Actors Darsheel Safary and Simran Mangeshkar leave veteran critic Rajeev Masand speechless with the powerful cinematic audio of Aavante Prime 6250DA.
- Film 3: Podcaster Ranveer Allahbadia motivates a fellow train passenger to stay entertained on-the-go using boAt’s high-capacity power bank.
- Film 4: The iconic Falguni Pathak crashes a garba party, smashes a dull speaker, and turns the night into a full-blown celebration with PartyPal 700’s booming sound.
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“Festivals in India are about joy, music, and togetherness. With ‘Upgrade to boAt,’ we want to encourage people to celebrate with technology that matches the energy and quality of the content they love,” said a boAt spokesperson.
The campaign is live across digital platforms and social media. boAt’s festive portfolio includes the Nirvana Pro TWS series (co-created with Imtiaz Ali, Luca Bignardi, and Technical Guruji), Airdopes 800, Airdopes Supreme, Smart Ring Active Plus, and the Chrome Endeavour smartwatch – offering boAtheads a tech upgrade for every occasion.
