AB InBev and Netflix have announced a multi-year global partnership designed to bring beer and entertainment closer together through joint consumer experiences. The collaboration will leverage co-marketing campaigns, content integrations, limited-edition packaging, and digital activations to engage audiences worldwide.
The partnership will span multiple markets, including India, where localized initiatives are planned. Globally, AB InBev brands have already been involved in high-profile events, such as Cerveza Victoria sponsoring the Canelo vs. Crawford boxing match in Mexico, with further collaborations slated around Netflix’s live NFL Christmas Game Day 2025 and the 2027 Women’s World Cup.
Marian Lee, Chief Marketing Officer at Netflix, said, “We’re always looking for creative ways to build our brand and connect with fans, fueling the fandom around our shows, movies, and live events. Netflix titles resonate deeply across cultures, and strategic partnerships like this allow us to enhance that connection.”
Through this collaboration, AB InBev and Netflix aim to merge brand presence and global reach, offering audiences unique experiences at the intersection of entertainment and beverages. The partnership underscores both companies’ commitment to creating innovative, culturally relevant touchpoints for consumers while exploring new engagement opportunities in an evolving media and lifestyle landscape.
