With Yahaan Kuch Bhi Ho Sakta Hai as its guiding thought, Flipkart’s Big Billion Days campaigns have always celebrated surprise. This year, in collaboration with creative agency Talented, Flipkart takes the idea to a new level by turning a universally relatable online shopping quirk into the hero of its story: the abandoned cart.
The premise is simple: during Big Billion Days, anything can happen-even a cart abandoned a decade ago can come back to life. By transforming this everyday scenario into a full-blown narrative, Flipkart makes the familiar unexpectedly entertaining.
Directed by Gabriel, the film chronicles the discovery of India’s 10-year-old abandoned cart, untouched since 2015. Inside Flipkart’s office, veteran employee Joshi and his enthusiastic sidekick Deshpande stumble upon a trove of nostalgic items: an iPhone 6, an 8GB pen drive, and a badminton racket. What follows is a comical yet heartfelt mission to track down the cart’s owner, Abhishek Tripathi, and get him to finally check out.
Pratik Shetty, VP Growth and Marketing at Flipkart, said, “Big Billion Days is a cultural moment for India. Reviving an abandoned cart felt nostalgic and fresh-something every shopper relates to, yet no one has seen brought to life this way. It perfectly reflects our belief that during Big Billion Days, truly anything can happen.”
Abhishek Kumar, Brand Strategy at Talented, added, “The brilliance lies in simplicity. Every Indian has left something in their cart; we just asked: what if one became a legend? Joshi and Deshpande made it larger-than-life while keeping the humour intact.”
Director Gabriel Ghoderao remarked, “The joy was in reimagining the mundane. An abandoned cart became our lead character-not just a prop, but a vessel for storytelling. From music to tiny details, we showed that even overlooked objects can carry humour, personality, and heart.”
With Big Billion Days starting 23rd September 2025, Flipkart once again proves that in India’s biggest shopping festival, Kuch Bhi Ho Sakta Hai.
