Marketing leaders from across Asia-Pacific gathered in Singapore last night to celebrate the region’s most effective campaigns at the APAC Effie Awards 2025. Out of 123 shortlisted finalists, 81 campaigns took home metals, including 12 Golds, 31 Silvers, and 48 Bronzes, spanning 12 territories.
India Tops the Chart
India emerged as the strongest market with 33 wins, followed by Australia with 13, and New Zealand and Singapore tied with six awards each. The edition also marked a milestone for Sri Lanka, which won its first-ever Effie for “Relive the Epic of The Ramayana Trail” by Sri Lankan Airlines and Phoenix Ogilvy O&M.
Ogilvy Sweeps Agency Honours
Ogilvy was the standout network, taking home Agency Network of the Year for the seventh consecutive year, with 24 awards across six markets – 7 Golds, 5 Silvers, and 12 Bronzes. Ogilvy Mumbai was crowned Agency of the Year for the third time, thanks to campaigns like “The Impossible Choice” and “From Handwash Rebels to Handwash Legends.”
St. Jude Creates History
St. Jude India ChildCare Centres made history by winning both Brand of the Year and Marketer of the Year for “The Impossible Choice”, a campaign highlighting the heartbreaking caregiver dilemma of deciding which child could access limited housing and continue cancer treatment.
Independent Agency of the Year: The Womb
India’s The Womb retained its crown as Independent Agency of the Year, with 3 Silvers and 5 Bronzes, also securing third place in the overall Agency of the Year ranking.
Other Top Honours
In network rankings, Leo and DDB followed Ogilvy, while Unilever and VinFast stood out in the marketer categories alongside St. Jude.
Celebrating Effectiveness
APAC Effie Awards 2025 Chairperson Lex Bradshaw-Zanger described the Effies as the “gold standard of marketing excellence”:
“The competition and gala tonight are a steadfast reminder of the power incredible insights, ideas, and strategy have in delivering phenomenal results for people, brands, and communities. Winning an Effie is an amazing achievement – a recognition by peers across the region.”
With creativity and effectiveness at its core, this year’s awards not only showcased India’s leadership in the region but also highlighted the rise of diverse players – from multinational giants like Unilever to newcomers like VinFast, and a historic first for Sri Lanka on the APAC stage.
