The House of Rare has joined hands with Zepto, making select fashion products available via its quick commerce platform. Premium menswear from Rare Rabbit can now be delivered in under 10 minutes across Delhi, Mumbai, Bengaluru, Chennai, Hyderabad, and Pune.
The curated collection features ready-to-wear pieces that embody Rare Rabbit’s signature design ethos. In the coming months, the range will expand to include Rareism (womenswear), Rare Ones (boys’ apparel), and Rare’Z (footwear and streetwear).
Pulkit Verma, spokesperson for The House of Rare, said, “Q-commerce is transforming how India shops, and it’s a powerful lever for fashion retail. Our partnership with Zepto isn’t just about speed; it’s about being relevant in the moment our customers need us. Whether it’s a last-minute dinner plan or a wardrobe fix before a flight, 10-minute delivery opens an entirely new playbook for fashion.”
According to Redseer, India’s Q-commerce sector is projected to grow from $2.8 billion in 2023 to over $10 billion by 2026, with fashion emerging as a high-growth vertical. Younger consumers are increasingly relying on these platforms for apparel and accessories that cater to impulse and occasion-driven needs.
Devendra Meel, Zepto spokesperson, added, “At Zepto, we’re redefining convenience for modern users. Partnering with The House of Rare gives customers instant access to premium fashion, making it possible to refresh wardrobes in minutes. This collaboration expands Q-commerce beyond essentials into lifestyle and fashion.”
The launch initially focuses on menswear items such as shirts, polos, and tees, with accessories to follow. By joining Zepto, Rare Rabbit aims to reach digitally-native urban consumers, gain real-time insights on preferences, and adapt to fast-moving fashion trends. The brand currently operates over 170 retail stores alongside its e-commerce presence.
