Mondelez India has unveiled Oreo Toffee Crunch, marking the first permanent flavour launch by Oreo in India in over a decade. The new variant pairs the nostalgic taste of toffee-flavoured crème with Oreo’s iconic crunch, creating a treat designed for families, kids, and young adults seeking a playful indulgence.
After its successful run in markets like the US, Oreo Toffee Crunch is now available in India in both Single and Family Packs across retail stores and e-commerce platforms.
Nitin Saini, Vice President – Marketing, Mondelez India, said, “Oreo has been India’s favourite cookie for over 14 years, known for playful moments and shared joy. Toffee Crunch is our most exciting twist yet-combining a flavour everyone loves with the classic Oreo experience. We hope it becomes a treat that fans reach for again and again.”
Vikram Pandey, National Creative Director, Leo Burnett, added, “Oreo is all about playful connections. With Toffee Crunch, we wanted to celebrate those moments with a flavourful surprise. Our campaign film captures a light-hearted family moment where the simple act of twisting and licking an Oreo becomes an adventure of joy and discovery.”
To support the launch, Mondelez is rolling out a 360-degree campaign, including a TVC, digital engagement, and social media storytelling, aimed at creating buzz and encouraging trial.
With this launch, Oreo’s flavour lineup in India now includes Chocolate, Vanilla, Strawberry, and the brand-new Toffee Crunch, reinforcing Oreo’s position as a leader in the indulgent biscuit segment.
