Juicy Couture, the iconic Los Angeles-born lifestyle label, is marking its 30th anniversary with the relaunch of its cult-favourite Daydreamer bag, a staple of early 2000s Y2K fashion.

Originally introduced during Juicy Couture’s peak in the Y2K era, the Daydreamer became a pop-culture symbol with its signature crest embroidery and charm accents. The 2025 reissue retains these iconic design elements but features updated materials and a refined finish, making it a centerpiece of the brand’s limited global capsule collection.

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For the India launch, Juicy Couture has partnered with actor Disha Patani, whose campaign showcases the reimagined Daydreamer. The brand highlighted that Disha’s bold, confident style mirrors the bag’s positioning as a statement of individuality and self-expression.

“The Daydreamer is more than a bag – it’s a piece of Juicy Couture’s history that defined Y2K fashion. Bringing it back allows us to honour that heritage while connecting with a new generation. With Disha Patani onboard, we are excited to capture that spirit for today’s consumers,” said Abhinav Kumar, Co-founder of Brand Concepts Ltd.

The revived Daydreamer collection is now available across Juicy Couture’s Lucknow EBO, 17 Bagline stores, 44 Shoppers Stop outlets, and on leading online platforms including Juicy Couture India, Bagline, Shoppers Stop, TataCliq Luxe, Ajio Luxe, Myntra, Nykaa, and Amazon.