Liberty Shoes, one of India’s most enduring footwear brands with a 65-year legacy, has rolled out the amplified edition of its campaign “Mera Joota Hindustani Hai.” The initiative celebrates India’s cultural diversity, design innovation, and renewed swadeshi sentiment, positioning Liberty as more than just a footwear brand – as a symbol of national pride and everyday style.

At the heart of the campaign is a specially composed music anthem dedicated to Liberty footwear. The video blends multilingual lyrics, diverse Indian backdrops, and expressive choreography to showcase Liberty as an extension of individuality – deeply rooted in Indian identity yet globally relevant.

Speaking on the campaign, Anupam Bansal, Executive Director, Liberty Shoes, said:

“With Mera Joota Hindustani Hai, we wanted to create more than just a campaign – it is a celebration of India’s diversity, pride, and design spirit. The music video reflects how Liberty footwear connects cultures and languages while embodying our proudly Indian legacy. This is the perfect moment to reignite swadeshi sentiment, particularly in light of the recent GST reforms, which have brought affordability and balance to the footwear sector. These reforms allow us to recalibrate pricing and make stylish, high-quality sneakers accessible to a wider audience.”

With GST-led price adjustments and the upcoming festive season, Liberty Shoes is making its range more affordable for middle-income households, combining aspirational design with value-driven pricing.

Through “Mera Joota Hindustani Hai,” Liberty continues to merge modern design sensibilities with India’s cultural richness, encouraging consumers to “wear their pride” and reinforcing its role as both an innovator and a storyteller of Indian aspiration.