boAt, the Indian audio wearables brand, has unveiled its latest speaker, the PartyPal 700, in collaboration with Netflix India, celebrating Aryan Khan’s directorial debut, The Ba**ds of Bollywood*. Produced by Red Chillies Entertainment, the series has sparked a social media frenzy and topped Netflix trends within 24 hours of its release.
The ad campaign integrates the speaker into the show’s unfiltered, high-energy narrative. The PartyPal 700 drives the storyline, enabling characters to express themselves uninhibitedly, echoing the series’ bold and unapologetic spirit: “Speaker itna loud, sab bolna allowed.”
The campaign features the ensemble cast-Lakshya Lalwani (Aasmaan Singh) and Bobby Deol (Ajay Talwar)exchange witty banter; Anya Singh (Sanya) and Mona Singh (Neeta Singh) trade sharp one-liners; Sahher Bambba (Karishma) and Manoj Pahwa (Avtaar Singh) toss playful jabs; while Raghav Juyal (Parvaiz) rallies the party with his signature humour.
Adding a surprise twist, Aman Gupta, co-founder & CMO of boAt, makes a cameo with the line:
“Beta, teri party ko doobne se ab Shark hi bacha sakta hai.”
He then cranks up the PartyPal 700, reviving the energy and ensuring the party roars back to life.
Speaking about the collaboration, Aman Gupta said:
“At boAt, we create products that reflect the energy, boldness, and authenticity of our audience. The Ba**ds of Bollywood*, full of drama and unapologetic spirit, was the perfect platform to amplify our PartyPal speaker. After all, who wouldn’t want a wild party made even wilder?”
He added,
“By joining hands with Netflix and Red Chillies Entertainment, boAt reinforces its leadership at the intersection of lifestyle, technology, and entertainment, strengthening its cultural connect with India’s youth.”
The PartyPal 700 delivers 300W of powerful sound and features a built-in karaoke auto-tuner, ensuring the ultimate party experience. The product line is complemented by Stone 1800 and premium boAt headphones. Available via boAt Lifestyle website, Amazon, Flipkart, and leading retail outlets, these integrations position boAt as an authentic part of the show’s universe, not just a product placement.
The Ba**ds of Bollywood* premiered on Netflix on 18th September 2025, following Aasmaan Singh navigating Bollywood’s chaotic ecosystem, supported by a vibrant cast and cameos from industry stalwarts. The campaign effectively merges lifestyle, technology, and entertainment, bringing the PartyPal experience directly into the viewers’ homes.
