Lotte India has teamed up with musician Yashraj Mukhate to launch a new anthem, We Are All Peperos, celebrating friendship, love, and the joy of sharing. The campaign blends K-wave energy with music marketing, positioning Pepero as the ultimate snack for connection and togetherness.
Aimed at Gen Z, the anthem uses catchy, foot-tapping music designed to be instantly hummable and shareable. The vibrant music video captures youthful energy, highlighting bonding, joy, and positivity. In the film, Mukhate plays a boyfriend who wins over his girlfriend’s protective brother with Pepero, turning the snack into a playful symbol of connection.
Milan Wahi, Managing Director, Lotte India, said, “Pepero is more than just a snack. With the Korean Wave gaining momentum in India, we wanted to introduce Pepero through a cultural lens that resonates with Gen Z. Music is a powerful connector, and our collaboration with Yashraj inspires young consumers to celebrate togetherness in a fun and memorable way.”
Yashraj Mukhate added, “Working on the Pepero anthem was an exciting challenge. It allowed me to blend quirky music with the universal joy of sharing food. The peppy track and colorful visuals capture the spirit of celebration, positivity, and togetherness, making this campaign truly special.”
Lotte Pepero, Korea’s number one biscuit snack from Lotte Wellfood, was recently launched in India, emphasizing its identity as a snack best enjoyed together. The We Are All Peperos anthem is now live across Lotte India’s social media platforms, including Instagram.
