To celebrate 25 years of shaping some of India’s boldest brands, Origami Creative has launched The Great Brand Love Affair-India’s first Brand Dating Game, where swipes, sparks, and brand chemistry take center stage.
The initiative sets up 25 “dates” with ambitious businesses. Each session is a 25-minute discovery round where brands and the agency explore chemistry and possibilities. And like any good love story:
- One lucky brand will win a ₹25 lakh complete brand makeover.
- The remaining 24 brands will still benefit from 1-hour sessions with Origami, Carpe Diem, CPR Global, Avohi, and Fox Mandal & Associates.
Laeeq Ali, Co-founder of Origami Creative, said, “Branding is a lot like dating. You need chemistry, trust, and someone who truly gets you. After 25 years in the game, we’re ready to spoil a few brands with the love they deserve.”
Ravi D’Abreo, Co-founder of Origami Creative, added, “Commitment issues? Not here. We’ve built, transformed, and re-engineered brands for 25 years. With this initiative, we’re opening the doors to new love stories-the kind that last.”
The initiative is supported by several ‘Wingmen’:
- Fox Mandal & Associates – Law Firm Partner
- CPR Global – PR & Media Partner
- Carpe Diem – People Transformation Partner
- Avohi Technology & AI Consulting – Digital Transformation Partner
- NRAI Bengaluru & TiE Mysuru – Outreach Partners
- Maverick & Farmer – Coffee Partner for the “brand dates”
- The Advertising Club Bangalore – Community Partner
Santosh Vikram Singh, Senior Partner, Fox Mandal, said, “Building a startup is like nurturing any meaningful relationship; it takes clarity, trust, and the right safeguards.”
Chaitali Pishay Roy, Founder, CPR Global, remarked, “Great stories deserve great spotlights. This initiative gives them the stage to be seen, heard, and remembered.”
Dilip Krishna, CEO, Carpe Diem, added, “Strong relationships thrive on understanding and adapting. Brands are no different. Our workshop acts like a love coach, helping them spot roadblocks and embrace change.”
Applications are now open for Karnataka-based businesses in the first leg of the initiative. True love-and great branding-won’t wait forever. Register at brandloveaffair.com.
