Bumble, the women-first dating and social networking app, has launched its latest India campaign, For The Love of Love, featuring a poignant new film that celebrates genuine human connection. Set to “Tum Mere Ho” by Mumbai-based indie-pop/R&B artist Dishaan, the campaign showcases the real-life stories of four couples who found love on Bumble.
Shot entirely in black and white, the film uses monochrome’s simplicity to strip away distractions, spotlighting the unspoken gestures that define meaningful love-whether a glance, a laugh, or the comfort of touch.
The campaign highlights four diverse love stories:
- Trishina & Mihika – A proud queer relationship emphasizing living and loving freely.
- Archa & Karuppiah – A cross-country romance that grew into a resilient marriage.
- Muskaan & Aashish – Travel creators whose shared passion for adventure became the foundation of their relationship.
- Zehra & Zeeshan – A love story culminating in a Dubai proposal and wedding, seven years after they first met on Bumble.
Neela Pal, Bumble’s Chief Marketing Officer, said:
“We are incredibly proud of For The Love of Love. This campaign celebrates what people value most in dating today-feeling seen, safe, and genuinely hopeful. It shines a light on real connection and reminds us that authentic love, in its biggest milestones and smallest everyday moments, is always worth cherishing.”
The campaign will be amplified in India through digital films, editorial partnerships, social-first storytelling, and high-impact activations, reaffirming Bumble’s positioning as a brand that champions authentic connections and celebrates love in all its forms.
