The global icon will front Nykaa’s signature campaigns, inspiring women to embrace beauty on their own terms.
Nykaa, India’s leading beauty and lifestyle destination, has named Deepika Padukone as its new brand ambassador. The collaboration is built on a shared belief that, in a world that constantly pulls women in multiple directions, choosing yourself is the most powerful and beautiful act.
From her breakout debut in Om Shanti Om to acclaimed performances in Cocktail, Piku, and her appearances at Cannes and the Met Gala, Deepika has consistently redefined beauty by setting her own rules. Beyond her on-screen success, her journey has been anchored in authenticity and grace – qualities Nykaa says align perfectly with its brand philosophy.
The partnership expands Nykaa’s definition of beauty, going beyond special occasions to everyday rituals – a moisturizer before the gym, lipstick at brunch, a spritz of perfume before a meeting, or a nighttime skincare routine. These small acts, the brand notes, are not just routines but affirmations of self-love and individuality.
Anchit Nayar, Executive Director & CEO, Nykaa Beauty, commented:
“As a global cultural icon, Deepika’s authenticity and versatility complement our vision of leading the beauty transformation in India and beyond. Together, we aim to make beauty borderless, inclusive, and accessible for everyone.”
As the face of Nykaa, Deepika will headline key brand moments, including the Pink Friday Sale, Nykaaland, Best in Beauty Awards, and major festive campaigns.
Nykaa’s message is clear: beauty is not about fitting in, but about feeling at home in your own skin.
