Pocket Aces, a Saregama Group company, has announced a strategic investment in Finnet Media, a leading creator management agency specializing in finance, infotainment, and healthcare.
The move aims to accelerate the growth of Pocket Aces’ creator network, Clout, which currently represents over 240 talents across entertainment, comedy, fashion, beauty, food, fitness, wellness, and changemakers.
Finnet Media exclusively manages 40+ creators, including Anushka Rathod (2M followers), Chandralekha (1M), Shankar Bhalla (1M), and Dr. Pal (5.3M). The company’s 50-member team has successfully collaborated with 500+ advertisers, making it a significant player in the BFSI and health communication space.
Ayush Shukla, Founder & CEO of Finnet Media, expressed his excitement:
“For someone who grew up watching Saregama songs and Pocket Aces’ OTT shows, this partnership feels like a huge validation of our work. With this support, we plan to go deeper into the BFSI and health verticals, focusing on trust, scale, and category leadership – empowering both creators and brands.”
Aditi Shrivastava, Co-founder, MD & CEO of Pocket Aces, added:
“Finnet has carved a powerful niche by helping millions of young Indians engage with finance, entrepreneurship, and wellness content. This partnership reflects our strong belief in the explosive growth of the creator economy, which will shape how audiences learn, shop, get entertained, and invest.”
This collaboration strengthens Pocket Aces’ mission to become a one-stop platform for creators and brands, offering a robust ecosystem to scale content and engagement across key high-value sectors.
