Tribes Communications, one of India’s leading marketing communications agencies, and Medulla Communications, a healthcare-specialist agency, have come together to launch Capsule: The Rxperience Agency – India’s first dedicated healthcare experiential agency.
Capsule aims to set a new standard for healthcare engagement by delivering compliant, creative, and impactful events and activations. The joint venture combines Tribes’ scale and executional excellence with Medulla’s scientific depth and expertise, addressing the long-standing gap in healthcare events where compliance risks, diluted storytelling, and reduced impact have been major challenges.
What Capsule Brings to the Table:
- Experiential Scale: Tribes, with its nationwide presence, 450+ active clients, and 600+ awards, offers unmatched reach, execution, and immersive event formats.
- Scientific Credibility: Medulla’s team of doctors, pharmacists, and communication specialists ensures scientific accuracy and regulatory compliance.
- Award-Winning Creativity: With accolades from Cannes Lions, Clios, LIA, and OneShow, the partnership proves that compliance and creativity can coexist.
- Seamless Delivery & Global Reach: Capsule promises compliance-first, curated experiences with both domestic scale and international partnerships.
- Tech-Enabled Innovation: By leveraging Tribes’ digital OOH capabilities and Medulla’s proprietary tech platforms, Capsule ensures measurable, immersive engagement.
From pharma launches and patient awareness campaigns to medical conferences and behavior-change activations, Capsule is designed to transform healthcare communication.
Gour Gupta, CMD, Tribes Communications, said, “With Capsule, we are shaping a new paradigm where science, creativity, and scale converge – setting global benchmarks for compliant and transformative healthcare engagement.”
Praful Akali, Founder & MD, Medulla Communications, added, “Like two halves of a capsule, this partnership combines creativity and compliance to create powerful ‘Rxperiences’ that truly connect with patients and healthcare professionals.”
