Featuring Monami Ghosh and Ashwin Kumar, the campaign highlights Hisense’s TVs and ACs, aiming to strengthen festive connections and consumer reach.
Hisense India has launched its new Diwali TV commercial, starring Bengali actress Monami Ghosh and South Indian actor-influencer Ashwin Kumar. The campaign captures the essence of Diwali – joy, light, and togetherness – while showcasing Hisense’s U7Q MiniLED TV and AC, designed to elevate both entertainment and comfort at home.
“Diwali is a time when families come together, upgrade their lifestyles, and purchase electronics considered auspicious during the season. Through this film, we wanted to highlight how Hisense products make these moments more special – bringing advanced technology, entertainment, and comfort to Indian homes,” said Pankaj Rana, CEO, Hisense India.
The campaign is being promoted nationally across OTT/CTV platforms such as JioHotstar, Zee5, SonyLiv, and YouTube, along with regional platforms including Aha, Hoichoi, Manorama Max, and Tarang+. It is also running during Asia Cup 2025 matches, including the finale, with additional visibility across 50+ tech and news publishers.
Produced by ArtE Media, the campaign will run for four weeks starting September 23, 2025, and is supported by festive offers on TVs and air conditioners. The initiative reinforces Hisense’s commitment to enhancing home entertainment while celebrating the spirit of family and festive cheer.
