Streax, the haircare brand from Hygienic Research Institute Pvt. Ltd. (HRIPL), has announced Sara Ali Khan as the new face of its Streax Shine Hair Serum, launching the vibrant new campaign, “Frizz Gone, Smooth Shine On.”
The campaign highlights the serum’s promise of instant smoothness, shine, and frizz-free hair, showcasing how it fits seamlessly into everyday life. From windy rooftops to crowded commutes, the TVC captures relatable moments where frizz strikes unexpectedly, with Sara demonstrating how a quick application of Streax Shine Hair Serum leaves hair looking effortlessly polished and camera-ready.
Priyanka Puri, Sr. VP – Marketing, HRIPL, said: “Sara Ali Khan is the perfect choice to represent Streax, embodying the brand’s spirit of confidence and style. Our campaign shows that frizz is universal – but the solution is simple. Streax Shine Hair Serum transforms hair instantly, inspiring consumers to shine on with confidence every day.”
Sharing her excitement, Sara Ali Khan added: “I’m thrilled to join the Streax family! Hair is such a big part of how we express ourselves, and what I love about Streax Shine Hair Serum is how it makes every look complete with instant smoothness and shine.”
Enriched with Walnut Oil and Vitamin E, the serum is available in 45 ml, 100 ml, and 200 ml packs across leading retail and online platforms. Streax’s haircare range also includes Frizz Control Hair Serum, Heat Protect Spray, and Moisture Boost Spray, offering solutions tailored to diverse hair needs.
