Nu Republic, the bold lifestyle technology brand known for redefining wear-tech, has announced acclaimed actor Abhay Deol as its brand ambassador while unveiling its latest innovation – the Triphop Smart Backpack collection. Designed for music lovers, creators, and urban trendsetters, the launch is backed by a high-energy, multi-platform campaign aimed at shaking up the travel gear segment.

To mark the launch, Nu Republic released an exclusive behind-the-scenes film featuring Abhay Deol, offering fans a glimpse of his personal style and creative input in shaping the Triphop collection. The film reflects Nu Republic’s philosophy of challenging convention and empowering self-expression. Abhay will be actively involved in digital, print, and social media campaigns, along with on-ground events throughout the partnership.

Sharing his excitement, Abhay Deol said: “I’m thrilled to be the face of Nu Republic’s Triphop collection. What excites me is collaborating with a brand bold enough to experiment, and creating products that truly reflect my personal style.”

Ujjwal Sarin, Founder of Nu Republic, added: “Our fans wanted us to disrupt the travel gear space, and Triphop is our answer – a fusion of technology, style, and movement. With Abhay on board not just as an ambassador but as a co-creator, this multi-year partnership is about to set a new benchmark in lifestyle gear.”

The Triphop Voyager Series debuts with five backpack and sling designs, combining sleek aesthetics, versatile functionality, and tech-driven features tailored for modern, on-the-go lifestyles.