Fevikwik, the iconic instant adhesive brand from Pidilite Industries, has launched a fresh ad campaign that once again fuses humour with its core promise of instant bonding. Known for its memorable advertising legacy, Fevikwik continues to transform everyday moments into witty, relatable stories that strike a chord with audiences.
The latest TVC captures a light-hearted moment between a middle-aged couple, where a forgotten anniversary sparks a humorous exchange. The situation is ultimately “fixed” with Fevikwik’s signature instant bond – a clever metaphor that reinforces the brand’s positioning as more than just a glue, but a companion in life’s sticky situations.
Speaking about the campaign, Sandeep Tanwani, Chief Marketing Officer, Pidilite Industries, said:
“Fevikwik’s latest campaign is a reminder that strong bonds can come with a smile. It reflects Pidilite’s playful spirit while staying grounded in everyday consumer reality. By weaving humour into relatable situations, we aim to make Fevikwik not just an adhesive, but a brand that emotionally connects with consumers.”
Anurag Agnihotri, Chief Creative Officer – West, Ogilvy India, added:
“The ‘Anniversary’ film shows how Fevikwik remains a trusted ally – not just for fixing broken objects, but for mending little moments. It carries forward the brand’s legacy of ingenuity, wit, and heart.”
With this campaign, Fevikwik continues to prove that a little humour can go a long way in building stronger emotional connections with its audience.
